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About Us

What is Fitcover?

Fitcover is sweat-proof, and cruelty-free makeup, beauty and wellness products made for active lifestyles. Fitcover is all about empowerment, beauty, well-being, and everything fitness. We embrace and promote all of these by supplying high integrity cosmetics, skincare and wellness products for both men and women.

Our Vision | UPHOLD THE SPIRIT OF FITNESS & COSMETIC INNOVATION

We will do this by bridging the gap between makeup & fitness by offering a sweat-proof makeup which is 100% cruelty-free and natural. Navigating through the uncharted territory of skincare disguised as active makeup to nourish your skin as you sweat. We continue to motivate inspire and empower women and men to live more positive, healthy, and active lifestyles.

Our Mission | TO CHANGE THE FACE OF THE FITNESS

We are on a mission to motivate, inspire and empower everyone to take the leap to become their best self. We help those with active lifestyles and 101 things to think about in a day, who need help to have one less thing to worry about – what to put on their face.

Fitcover provides flawless coverage on days when you have to race against the clock. It’s sweat-proof and is made of 100% natural and cruelty-free ingredients so you won’t have to worry about the health of your skin. You can count on its superfood ingredients to treat and heal your skin as you sweat so you feel your best self all the time.

Our Founder’s Story | NOVA JANE

Follow Nova on Instagram for exciting updates @novajanefit_

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