ABOUT US
ABOUT US
EMPOWERMENT, BEAUTY, WELLNESS AND FITNESS
Fitcover is sweat-proof, cruelty-free makeup, beauty and wellness products made for active lifestyles. We embrace and promote all of these by supplying high integrity cosmetics, skincare and wellness products for both men and women.
FITNESS COSMETICS INNOVATORS
Bridging the gap between beauty and fitness by offering sweat-proof makeup and skincare which is 100% cruelty-free and naturally-derived.
Navigating through the uncharted territory of skincare disguised as active makeup to nourish your skin as you sweat.
We continue to motivate inspire and empower women and men to live more positive, healthy, and active lifestyles.
OUR FOUNDER’S STORY
NOVA JANE
NOVA JANE
My name is Nova Jane and I have been in love with fitness my whole life. Form training in team sports like LFL, to solo fitness competitions, and everything in between! Unfortunately, my love of exercise came with an unwanted side effect... bad skin! I have always struggled with acne, the type of acne that turns into cysts... yep... OUCH. I was so self-conscious about trying to cover my bad skin but the makeup was just clogging and caking up my pores. And I sure as hell wasn't going to stop working out! I figured I was cursed with this weird LOVE/HATE thing: LOVING to train, yet HATING how my skin reacted. In 2008, I was in California. Sacramento to be exact. I was waiting for my girlfriend to finish her exam so that we could go out and party. And out of nowhere, that's when it hit me..
WHY ISN'T THERE A MAKEUP OUT THERE MADE SPECIFICALLY FOR TRAINING AND SWEATING?
In 2014 the idea was still eating at me. And on top of that my skin was still terrible, I was in my twenties and I could see it not getting any better with my thirties closing in quickly. But there was this burning awareness in me that if I was going through this, other girls out there were too. All the hard work and effort proved well worth it in 2017 when Fitcover became a reality!
Through careful selection of ingredients and a unique formula, we were able to create a makeup that was sweat-resistant and actually beneficial to my skin. It seemed too good to be true. But the amazing feedback has been all I needed to go full steam ahead!
I'm so excited to be able to revolutionise two industries and demographics that I have so much passion for. Now I'm more fired up than ever. I can barely contain my enthusiasm as Fitcover is literally changing the face of fitness.
MORE FROM NOVA JANE
FITCOVER BLOG
FITCOVER BLOG
Stories, makeup and skincare tutorials and tips, wellness, fitness and all of Fitcover's best snippets in one place.